by Paige Donner
Ahhh… summer is at long last nearly here. Dream vacation destinations are beginning to dance through our heads like sugar plum fairies in wispy toutous as the languid summer months of promised sunshine begin to magically reveal themselves before us.
Tuscany. Tuscany, the land of Chianti and Vino Nobile di Montepulciano. Tuscany, where cold-pressed virgin olive oils beckon as seductively as do its wines and terroir.
Dream vacations, can, however, at times, be more effort than joy, a corelation thoroughly dependent on planning and resources. So if this is your first Tuscan Escape, not to worry. The region’s wine producers and local government tourism agencies have gotten together to form a welcoming platform called Tuscan Taste.
Tuscan Taste is a series of outreach events and organized hospitality platforms to make your visit to and exploration of Tuscany as effortless as it is enjoyable. The brand was developed in collaboration with the region’s main wine Consorzi to communicate the Tuscan values of quality, beauty, sustainability, taste and tradition.
Why a butterfly: Tuscany springs from the map to become a butterfly. A messenger to the world, heralding the quality of Tuscan wines. Heralding the traditions of a glorious region, and of a culture of winemaking built up
through the centuries. A culture that, right here in Tuscany, has created some of the very best wines in the world. One butterfly, ten, a hundred, even more – as many as there are Tuscan wines. Butterflies fluttering
their wings to take the message of Tuscan wines to the world, and to new and exalted heights.
For the billion and a half of us on the planet right now who are SmartPhone oriented, especially when we travel, we have this fabulous new Tuscany Food & Wine app by Acqua Panna at our fingertips as of this Spring.
The app is offered free for iOS devices and in addition to offering things to do and see – nature, art, history – in the region, it also features mouthwatering pictures and descriptions of local foods, cuisine, dishes, restaurants, and, of course, wines and wonderful wine pairings.
Wines are especially highlighted in the Tuscany Food & Wine app where it features a guide to the many local wineries as well as detailed descriptions of the wines’ composition such as alcohol percentage, grapes used and where you can find the wineries for a cellar visit and tasting.
The GPS enabled "Around Me" feature spotlights the restaurants, sites, wineries and other points of interest within a few kilometers of your current location. For those who want to immerse themselves in the languid deliciousness that is the Tuscan Summer, there is even a glossary included on the app that explains the various abbreviations denoting the artisanal Italian local food products and wines which helps you to understand their exact origin and stamp of quality.
OK, then. All set? The app is available for download at:
Long considered the best still mineral water for enhancing all the nuances of wine and food, thanks to its smooth, elegant taste, Acqua Panna represents all the power of nature in the heart of the Tuscan Apennines, with 1300 hectares of natural preserve, a unique aquifer, and a long history of culture, passion and love for the environment.
About Toscana Promozione
Toscana Promozione is the Economic Promotion Agency of Tuscany, established in 2000 by the local government. Thanks to a network of professional associations, institutions, enterprises, universities and research centers, Toscana Promozione is, today, a concrete platform for overseas enterprises interested in doing business in or with Tuscany.